It's all about the industry
The industry of surface preparation and painting remains an area demanding high competencies. It combines requirements for deep knowledge of technology, physical and chemical processes, practical skills in painting and many others. At the same time, evolution brings materials with unique properties, new requirements for efficiency and safety of processes on bodyshop and the consumer becomes more demanding.
Most radical changes occur to people, their habits and behavior. And this is also true of all the participants in industry, including employees, customers and partners. A generation of young professionals comes to the enterprises. They are used to quick access to any data and demand the same approach when it comes to the tools for professional needs. The customer gets acquainted with the brand, long before meeting a representative of the manufacturer or distributor.
We see digital media as a main solution that matches a long list of demands for a change. It becomes a dominating channel in business communications, whereas, professional communities in social networks largely determine the attitude to a particular brand.